Dealing with business to business fulfillment involves a lot of details and factors. Understanding how these factors can affect your success is crucial. Let's look at three factors that affect fulfillment.
As with most other areas of business, communication is key when it comes to business to business fulfillment. You need to have staff on projects that are well-versed in how to communicate effectively with clients to ensure time-wasting mistakes aren't made. Communication will be crucial at each step of the ordering and fulfillment process. It will apply to the marketing and advertising used to convey products and services to potential clients, the ordering process, problem-solving on a customer service level, and order tracking and delivery. Do not underestimate the importance of strong communication in order fulfillment.
In today's heavily digitized world, your online presence is just as important as any other aspect of your operations. According to Ready Cloud, 18% of all retail sales are conducted online. This number is expected to increase by 22% by 2024. With such a large chunk of sales being conducted online, your customers need to have a strong online presence to reference for information and ordering.
It's not enough to simply be online, though. When customers are interacting with your online presence they need to find ease of navigation, effective content that answers their questions, easy checkout processes, and secure protection of financial information if orders are being done online. If any of these pieces are missing, it can negatively impact customers' trust and loyalty to your brand.
If you have all of your business to business fulfillment pieces in order except reliable delivery, you will quickly see a negative impact on sales. Customers cannot abide by unreliable delivery. In our modern day of ordering online, delivery is crucial to convenience and trust. When a delivery service continually disappoints customers, the easy solution for customers is to use someone else. Be sure that you are only partnered with reliable delivery options that will help build your customer trust and loyalty not destroy it.
Our goal is to a be seamless part of your order receipt and shipping process. If you would like to learn more about business to business fulfillment, please contact us.